Take Part


Journalism Matters is the news media industry's annual campaign to shout about the benefits journalism creates for our society. Last year, the campaign received unprecedented support including a message of support to NMA members from The Queen in which she highlighted the vital role played by newspapers during the coronavirus pandemic.

The Queen said: "The Covid-19 pandemic has once again demonstrated what an important public service the established news media provides, both nationally and regionally. As our world has changed dramatically, having trusted, reliable sources of information, particularly at a time when there are so many sources competing for our attention, is vital."

"As our world has changed dramatically, having trusted, reliable sources of information, particularly at a time when there are so many sources competing for our attention, is vital."

Run by the News Media Association, Journalism Matters is a chance for news media titles to tell their readers about the important job they do and why they do it. Anyone can take part by voicing their support for their newspaper and highly trusted journalism which underpins democracy. 

Last year, the campaign was supported by politicians including Prime Minister Boris Johnson, First Minister of Scotland Nicola Sturgeon, then Minister of State for Media and Data John Whittingdale, and the Shadow Culture Secretary Jo Stevens.

Daily Mirror

Guide for newspapers

This year, Journalism Matters will run from 1 to 7 November and will have an overarching theme of the importance of trusted journalism to society, while tackling key topics including climate change, state secrecy, and the abuse of journalists.

Some ideas for editors to highlight this vital work in their coverage during the week follow:

  • Showcase their titles’ campaigning achievements and explain how their journalism has delivered real benefit to people, whether it be fundraising for key workers or providing free newspaper home delivery for vulnerable people;
  • Editorialise around the key topics of climate change, state secrecy and the abuse of journalists; 
  • Identify individuals and/or organisations who have directly benefitted from their journalism. This could run as a series of case studies or features;
  • Run stories on the business of journalism and the current threats and opportunities. Different people from across the business telling their stories could be featured; 
  • Conduct interviews with local dignitaries - MPs, council leaders, local celebrities, sportspeople - in which they explain why journalism is so important;
  • Explainers on the role of journalists and why their work holding power to account is important;
  • Editorials and opinion pieces talking about the value and importance of journalism during the pandemic, referencing increased audiences and reader engagement where appropriate.

The weeklong campaign is a chance for editors to remind readers of the reasons why journalism is so important to our democratic way of life, and the threats it faces on various fronts. Some further ideas for editors coverage follow:  

  • Use the Journalism Matters logos and key industry stats about news media;
  • Use hashtags #journalismmatters #makingadifference and #buyapaper on social media; 
  • Explore potential opportunities such as sponsorship with commercial partners;
  • Run a competition for readers, for example by inviting them to submit or post online pictures of themselves reading their paper;  
  • Host reader surgeries showing the process behind the production of trusted journalism;
  • Invite a guest editor such as a celebrity or dignitary to edit the newspaper during the week. 

Swindon Advertiser

Making a Difference

Making a Difference showcases the best campaigning work of newspapers across the UK. At the start of Journalism Matters an online vote will go live and the public will be invited to vote for their favourite local and national campaigns from the Making a Difference showcase. The winners will be announced on Friday 5 November.  

Newspapers included in the shortlist can run stories in the run up to and during the vote encouraging readers to back their campaign. Editors and journalists can also use social media to secure the backing of readers, local MPs, and celebrities.  

For queries or questions about Journalism Matters please contact Paul Sinker paul@newsmediauk.org or Laura Skerrett laura@newsmediauk.org or call us on 0203 848 9620.  

The Times eds survey